Selected Indexes we
have for you
Select a reference index like the US 500 or an ETF like ARKK and we will break it down into its components automatically for you to adjust as you see fit.
“What people are saying...
Nicholas T.'s quote

Nicholas T.

CEO

“I love the diversity of strategies I can invest in... And it made no sense for me to pay fees to an ETF when a robot can easily do it.”

Matt C.'s quote

Matt C.

Founder

“With automated features like rebalancing and tax loss harvesting, I don't have to worry about optimizing my portfolio manually.”

Patrick L.'s quote

Patrick L.

Sr. Director Product Management

“I really like direct indexing with Double. It's simple to understand and provides me with something that I really can't get anywhere else.”

Arden A.'s quote

Arden A.

Enterprise Sales Leader

“Double has been very easy to use and I like the ability to direct index into both passive and more active strategies in one account.”

Your money is secure
Safety & Privacy are at the core of what we do.
You always own your assets

You always own your assets

Your funds are held in your name at Apex Clearing, one of the largest US Custodians holding over $114B in funds.

In the unlikely event that something happens to Double, your assets will be fully accessible.

We are an SEC Registered Fiduciary

We are an SEC Registered Fiduciary

Double is a Registered Investment Advisor, meaning we are legally bound to do what is in your best interest.

Technologists, not bankers

Technologists, not bankers

We have strict measures in place to keep your data protected.

Sensitive information is encrypted and we offer 2-factor authentication for your protection.

SIPC Insured

SIPC Insured

Securities in your account are protected up to $500,000. For details, visit www.sipc.org.

On top of this, Apex Clearing has purchased an additional insurance policy to supplement SIPC protection.

No Expense Ratios
No AUM Fees
No trading commissions
And your first 6 months are
free

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Money saved with Double

Advisors Effective Rate

Portfolio value with Double

Portfolio value with Advisor

Why Double is better than rest
Direct Index, Dollar Cost Average and Tax Loss Harvest² a custom portfolio, all within one account.
Investing with Double is commission-free
Features
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M1
Wealthfront
Robinhood
Frec
Direct Index popular funds¹
20+
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Tax aware rebalancing and automated tax loss harvesting²
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Dollar Cost Average into and between strategies
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Rebalance automatically to keep your exposure where you want it
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Partially
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Factor in taxes, trading costs, holding costs and factor models to determine optimal trades
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Zero AUM fees
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Features
double-logo
M1
Wealthfront
Robinhood
Frec
Direct Index popular funds
check
dash
2
dash
3
Tax aware rebalancing and automated tax loss harvesting
check
dash
check
dash
check
Dollar Cost Average into and between strategies
check
dash
dash
dash
dash
Rebalance automatically to keep your exposure where you want it
check
Partially
check
dash
check
Factor in taxes, trading costs, holding costs and factor models to determine optimal trades
check
dash
check
dash
Partially
Zero AUM fees
check
check
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check
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Sophisticated investing made simple
Working round the clock for you
Double analyzes your portfolio every day so you don't have to. We watch for things like wash sales, stock splits, dividends and portfolio drift. If there are trades that our algorithm thinks will improve your portfolio, we will make them all while leaving you in control.
monitor-stock
Dollar Cost Average between strategies
Double makes it dead simple to move money between various active or passive strategies. This gives you deep control and can potentially help you spread out timing risk.
portfolio-allocation
portfolio-allocation
Double Handles the Busy Work
Double keeps a keen eye on your portfolio, hunting for tax loss harvesting opportunities and prime rebalancing moments.
Today
in 8:23
Tesla Inc
Airbnb Inc - Ordinary Shares - Class A
Home Depot, Inc.
Lucid Group Inc
Meta Platforms Inc - Ordinary Shares - Class A
47 Trades are scheduled
Buy $500
Sell $200
coin1
coin1
coin1
See Double in Action
Exclude Tech

Work for AAPL and want to exclude their stock?

Buy a direct indexed US 500 Portfolio, remove AAPL entirely and cut the rest of your tech exposure in half.

Exclude Tech

Did you know AI was going to be a big deal before everyone else?

Feeling confident in the overall market and ready to pile on the risk?

Think we’re headed for a recession and want to take some chips off the table?

Build and backtest your own stock index!

JJ Maxwell
— JJ Maxwell
Founder of
Double Finance
Message from our CEO
“We’re on a mission to revolutionize investing by providing world class portfolio tools to everyday investors without any AUM fees”
— JJ Maxwell
Founder of Double Finance
Design your own stock index
Some restrictions and fees may apply.
SEC Registered
SEC Registered
Zero Trading Commisions
Zero Trading Commisions
Fiduciary
Fiduciary
Still having questions?
Meet with our founders who can give you an overview of Double works, answer questions on how it works under the hood, and provide support with the platform.
Questions & Answers

Zero Expense Ratio Index Investing

© Double Finance, 2024

Double is a registered investment adviser with the US Securities and Exchange Commission (SEC). While such registration does not imply a certain level of skill, it does require us to follow federal regulations that protect you, the investor. By law, we must provide investment advice that is in the best interest of our client. Please refer to Double's Form CRS for important additional information.

The publicly available portions of the Platform (i.e., the sections of the Platform that are available to individuals who are not party to a Client Agreement - including double.finance) are provided for educational purposes only and are not intended to provide legal, tax, or financial planning advice. To the extent that any of the content published on publicly available portions of the Platform may be deemed to be investment advice, such information is impersonal and not tailored to the investment needs of any specific person. Nothing on the publicly available portions of the Platform should be construed as a solicitation or offer, or recommendation, to buy or sell any security. All charts, figures, and graphs on the publicly available websites are for illustrative purposes only. Before investing, you should consider whether any investment, investment strategy, security, other asset, or related transaction is appropriate for you based on your personal investment objectives, financial circumstances, and risk tolerance. You are also encouraged to consult your legal, tax, or investment professional regarding your specific situation. Registration does not imply a certain level of skill or training.

Investing involves risk. The value of your investment will fluctuate, and you may gain or lose money.

The contents of the Platform may contain forward-looking statements that are based on management's beliefs, assumptions, current expectations, estimates, and projections about the financial industry, the economy, or Global Predictions itself. Forward-looking statements are not guarantees of the underlying expected actions or future performance and future results may differ significantly from those anticipated by the forward-looking statements. Therefore, actual results and outcomes may materially differ from what may be expressed or forecasted in such forward-looking statements.

¹ Data as of July 2024.

² Availability of tax loss harvesting depends on portfolio diversity.

³ As of November 8, 2024. The optional Cash Sweep program takes the cash sitting in your brokerage account and moves it to an FDIC-insured interest-earning deposit account. The current yield is 1.0%, rates subject to change at any time. The cash sweep program is made available in coordination with Apex Clearing Corporation. Please read the Important Disclosures for more information.

⁴ This analysis calculator tool is for illustrative purposes only and is not financial advice. We do not guarantee the accuracy of the results or their relevance to your particular circumstances. This calculator uses hypothetical historical data and does not take into account the effect of taxes on a taxable account. Hypothetical historical data is no guarantee of future performance and this calculator is not intended to predict actual performance. The input of different time periods, amounts, and fees will vary calculator results. Average ETF fee is based on the AUM weighted average of US ETFs as of September 2024, see more information. Note that you can purchase ETFs through Double, which may incur additional fees.

Full pricing details along with an FAQ can be found here

Data displayed in charts and graphics above are for illustrative purposes only and do not reflect actual investment results and are not a guarantee of future results.

By using double.finance, you accept our and . Double is only available to US residents.

See Double Finance Form ADV Part IIA for additional information. Double does not guarantee that the results of its advice, recommendations, or the objectives of its direct index or cash management strategies will be achieved. We make no assurance that the investment process will consistently lead to successful investing. Before you invest, you should carefully review and consider your investment objectives as well as the risks, charges, and expenses of the underlying securities. There is at least a $1,000 account minimum required to participate in Double's strategies, although some strategies may have higher minimums.

Double does not provide tax, or legal advice. Double's website, brokerage, and advisory services are not intended for persons of any jurisdiction where Double is not authorized to do business. Tax savings will vary from client to client due to many factors including market conditions, tax characteristics of securities, client-imposed investment restrictions, client tax rate or status, and changes in tax regulations.