Why are we building Double?

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JJ Maxwell


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For most of history, information was scarce and hard to come by. You needed a trusted advisor to buy a house, read a contract, or publish a book. Buying a house meant finding someone who knew the area, schools and city regulations. Understanding a contract required a lawyer to tell you if it was fair and standard. Publishing a book needed a publisher to print, distribute, and promote it.

These middlemen built entire industries on their knowledge and connections. Real estate agents, lawyers, and publishers were the gatekeepers. They held the keys to success in their hands. Their roles were vital, ensuring deals were done right, laws were followed, and books reached readers. Without them, the average person was lost.

But then came the internet. Information that once took days to find was now available in seconds. Need to buy a house? There are websites for that. Reading a contract? Online guides can help. Want to publish a book? You can do it yourself with a few clicks. The world changed. The power of the middlemen waned. People could now navigate these tasks on their own, armed with the information they once lacked.

But, the financial advisor industry has been slow to change. From hidden fees for paper statements, the practice of pushing high-commission products or churning an account (buying and selling stocks often) to generate commissions, Financial Advisors have lots of tactics to separate you from your money. Even as fiduciaries, they are middlemen who earn a cut of every penny that goes into the system. Did you know it’s estimated that 30% of most popular ETFs expense ratio get paid directly to the underlying index provider? These middlemen can take up to 30% of a portfolio over 30 years. This cost has been hidden from users for too long. We think that should change.

Information wants to be free. We’re building Double to let people be their own financial advisor. While finance is daunting, it’s not nearly as complicated as it seems at first glance. With Double, you can take control and manage your money with the best of them without breaking a sweat. We try and give you all the information you need, in the clearest possible format, to give you the best chance at being successful. You can build your own custom direct indexed strategies just like a financial advisor. You can have them effortlessly tax-loss harvested. You can direct your money where you want it to go. No phone calls or upsells. No more hidden fees - Double charges just $1 a month with no AUM fees. Learn about how much this can save you over your investing career

Join us. Take control of your financial future.

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With zero AUM fees on Double, see how much savings a portfolio might accumulate compared to a traditional wealth advisor fee or ETF expense ratio.

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JJ Maxwell


Share this Article

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Our Tools

See All

Fee Calculator

With zero AUM fees on Double, see how much savings a portfolio might accumulate compared to a traditional wealth advisor fee or ETF expense ratio.

empower-sm

0.89%

wealthfront-sm

0.25%

frec-sm

0.1%

1% Typical Fee

Tax Bracket Estimator

Estimate the taxes across federal, state, short term and long term for your situation.

Don't miss an article.

Get most recent news and updates straight from Double Team!

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¹ Data as of July 2024.

² Availability of tax loss harvesting depends on portfolio diversity.

³ As of November 8, 2024. The optional Cash Sweep program takes the cash sitting in your brokerage account and moves it to an FDIC-insured interest-earning deposit account. The current yield is 1.0%, rates subject to change at any time. The cash sweep program is made available in coordination with Apex Clearing Corporation. Please read the Important Disclosures for more information.

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