Double vs. Frec

Deciding between Double and Frec? Dig into the details of these two options to compare which communication tool is best for you.

January 30, 2025

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Comparisons

Double vs. Frec

Frec User? Here's Why You Should Use Double

 
If you're a Frec user, you're likely already familiar with the benefits of direct indexing. Frec offers multiple indexes for direct indexing, all for a low fee of between 0.10% and 0.45%. That's a compelling offer, and it speaks to you savvy as an investor. But what if there was a way to get even more value and flexibility without sacrificing those low costs? Enter Double.
 
Here's why you should consider making the switch to Double:
 
Lower Costs, Especially for Larger Accounts
 
While Frec's 0.10% fee is attractive, Double's pricing structure can be even more advantageous, particularly as your portfolio grows. We charge just $1/month, regardless of your account size. For accounts with less than $12,000, Double will cost more than Frec, however for larger account sizes that make up the bulk of our user base, the flat fee model is much better. If you have $100,000 invested, you'd pay $100 per year with Frec, but only $12 per year with Double. That's a savings of 88% - and this saving grows the larger your account gets. Over time, that difference can really add up.
 
More Choice, More Control
 
Frec offers a solid selection of indexes, but Double takes it to the next level. With Double, you have access to a far broader universe of investment options, including over 50 prebuilt strategies designed to align with various investment styles and risk tolerances. As of Jan 2025, Frec offers 11 indexes with fees ranging from 0.10%-0.45%. Whether you prefer a simple, broad-market approach or a more targeted strategy, you're sure to find a prebuilt option that suits your needs on Double.
 
Unleash Your Inner Portfolio Manager
 
But the choice doesn't stop at prebuilt strategies. On Double, you have the power to build your own custom investment strategies from the ground up. This means you can mix and match active and passive investing approaches, tailoring your portfolio to your precise specifications. Want to tilt towards value stocks? Or perhaps you'd like to incorporate a sector-specific ETF? With Double, the possibilities are virtually endless.
 
Tax Loss Harvesting With You In Control
 
Both Frec and Double offer tax-loss harvesting, but Double's automated system takes it a step further by giving you the choice between pairs or factor based TLH. Our platform continuously monitors your portfolio for opportunities to harvest tax losses, using either pairs or factor-based methodologies. By automatically realizing losses throughout the year, Double can potentially save you money on your tax bill across your entire portfolio, including individual stocks and ETFs.
 
Seamlessly Transition Between Strategies
 
As your investment goals evolve, you may find yourself wanting to adjust your portfolio allocation. Double makes this process seamless with our dollar-cost averaging feature. You can gradually shift your investments between different strategies over time, minimizing the risk of market timing and optimizing for tax efficiency. Our system automatically takes into account potential tax consequences and wash sales, ensuring a smooth and efficient transition.
 
Safe and Trusted
 
Just like Frec, Double prioritizes the safety and security of your assets. We use Apex Clearing, a leading clearing firm, to custody your investments. This means your assets are held securely and are protected by robust industry safeguards. You can learn more about our commitment to security in our other blog post about Why You Should Trust Double. We want you to feel confident and secure when investing with Double.
 
Example UI: Customizing a Strategy
 
Here is a screenshot from Frec outlining how to Customize your Index.
 
Screenshot 2025-01-29 at 3.18.41 PM.png
 
As you can see, you can exclude certain sectors, but you cannot de-weight sector or specific stocks.
 
Compare this to Double, which lets you easily increase or decrease the weights of stocks or sectors within your Direct Index strategies.
 
Screenshot 2025-01-29 at 3.18.48 PM.png
 
This is just one example where you can easily compare Double's UI to Frec. We encourage you to use both products and see for yourself.
 
Table of Comparisons
 

CategoryDoubleFrec
FeesFlat $1/month, with your first 6 months free0.10% - 0.45%
Direct IndexingAvailable. Offers 50+ pre-built direct indexing strategies.Available. With 11 indexes and a $20,000 minimums
Tax Loss HarvestingAvailable. Employs both paired security and direct index-based tax-loss harvesting methodologies.Available
Automated RebalancingAvailable. Frequency is determined by the chosen strategy's target allocation and settings.Available. Frec does not provide control to change rebalancing cadence or frequency.
Dollar Cost Averaging between StrategiesAvailable. Enables gradual transitions between investment strategies using dollar-cost averaging.Not offered.
CustomizationHigh. Allows customization of direct indexing portfolios at the sector and individual security level.Available. Frec allows you to exclude stocks or sectors depending on the index selected.
Fractional sharesAvailable, Double supports the trading of fractional shares.Available, Frec supports the trading of fractional shares.
Line of creditNot availableAvailable
Account Setup & FundingStreamlined online account opening. Funding via cash, stock, or ETF transfers.Streamlined online account opening. Funding via cash, stock, or ETF transfers.
Ideal UserIndividual Investors seeking advanced tax optimization, portfolio customization, and direct index-based investing with a $1/month flat-fee pricing modelIndividual Investors looking for direct indexing and willing to pay a 0.10%-0.40% AUM fee

 
The Bottom Line
 
Double is a direct indexing platform that offers flexibility, customization, and potential cost savings. We empower you to take control of your investments while providing the tools you need to achieve your financial goals.
 
Ready to experience the Double difference? Sign up today and take your investing to the next level!
 

Safe and Trusted

As always, we prioritize the safety and security of your investments. We use Apex Clearing, a leading clearing firm, to custody your assets. You can learn more about our commitment to security in our other blog post here. We want you to feel confident and secure when investing with Double.

January 30, 2025

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¹ Data as of July 2024.

² Availability of tax loss harvesting depends on portfolio diversity.

³ As of November 8, 2024. The optional Cash Sweep program takes the cash sitting in your brokerage account and moves it to an FDIC-insured interest-earning deposit account. The current yield is 1.0%, rates subject to change at any time. The cash sweep program is made available in coordination with Apex Clearing Corporation. Please read the Important Disclosures for more information.

⁴ This analysis calculator tool is for illustrative purposes only and is not financial advice. We do not guarantee the accuracy of the results or their relevance to your particular circumstances. This calculator uses hypothetical historical data and does not take into account the effect of taxes on a taxable account. Hypothetical historical data is no guarantee of future performance and this calculator is not intended to predict actual performance. The input of different time periods, amounts, and fees will vary calculator results. Average ETF fee is based on the AUM weighted average of US ETFs as of September 2024, see more information. Note that you can purchase ETFs through Double, which may incur additional fees.

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Data displayed in charts and graphics above are for illustrative purposes only and do not reflect actual investment results and are not a guarantee of future results.

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See Double Finance Form ADV Part IIA for additional information. Double does not guarantee that the results of its advice, recommendations, or the objectives of its direct index or cash management strategies will be achieved. We make no assurance that the investment process will consistently lead to successful investing. Before you invest, you should carefully review and consider your investment objectives as well as the risks, charges, and expenses of the underlying securities. There is at least a $1,000 account minimum required to participate in Double's strategies, although some strategies may have higher minimums.

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