Wealthfront User? Here's Why You Should Use Double
 

Wealthfront has long been a leader in the robo-advisor space, pioneering automated investing portfolios with a low 0.25% annual expense ratio. They've made investing accessible to a wider audience, and for that, they deserve credit. But the investing landscape is evolving, and new platforms are offering even more value and flexibility. If you're a current Wealthfront user, you might be wondering if there's a better way to manage your investments. Here's why you should consider making the switch to Double.
 
Tired of Paying 0.25%?
 
Let's talk about fees. Wealthfront charges 0.25% of your assets annually. For a $100,000 portfolio, that's $250 per year. Double, on the other hand, charges a flat fee of just $1 per month. That's only $12 per year, regardless of your portfolio size. For larger accounts, the savings with Double are substantial. Over time, these savings can add up and significantly impact your long-term returns. Assuming a 7% rate of return, the difference after 30 years for a $500k portfolio between Double and Wealthfront is $256,807 dollars - see for yourself with our Fee Calculator Tool.
 
Want More Choices?
 
Both Wealthfront and Double offer direct indexing, a powerful strategy that allows you to own the individual stocks within an index rather than an ETF. This can provide tax advantages and greater customization. However, we've added some features that we believe take direct indexing up a level. While Wealthfront offers a limited selection of portfolios and only a few indexes, Double provides access to over 50 prebuilt direct indexing strategies. This vast selection gives you greater control over your portfolio and allows you to align your investments with your specific values and goals. Want to target growth stocks or the Mid Cap stocks? Or customize the S&P 500 to remove stocks you work at or are exposed to through RSU or options? You can do that easily with Double.
 
Crave Deep Customization?
 
Wealthfront offers pre-built portfolios based on your risk tolerance. While convenient, this approach limits your ability to tailor your investments to your unique preferences. Double empowers you to build your own custom strategies, mixing and matching ETFs, individual stocks, and even active and passive investing approaches. This level of customization is simply not possible with Wealthfront. Want to overweight a particular sector? Or incorporate a specific thematic ETF? With Double, you can.
 
Looking for Tax-Loss Harvesting?
 
Both platforms offer automated tax-loss harvesting (TLH), a strategy that can help reduce your tax bill by offsetting capital gains with capital losses. Double offers both pairs-based or factor-based TLH, which can potentially identify more harvesting opportunities and each shines in different use cases. We also let you choose the pair replacement stocks for pair based TLH, giving you more control. Think of it as having an expert constantly monitoring your portfolio for ways to minimize your taxes. Read more about our various Strategy Optimization modes on our Help Center.
 
Want to Evolve Your Strategy Over Time?
 
Double allows you to dollar-cost average (DCA) between different strategies over time, while carefully considering tax consequences and wash sale rules. This feature is particularly useful if you want to gradually shift your asset allocation, perhaps moving from a more aggressive to a more conservative stance as you approach retirement. This can be done automatically over the period of time you choose.
 
Double: Ready for You
 
Just like Wealthfront, Double is committed to the safety and security of your assets. We use Apex Clearing, a leading and trusted clearing firm, to custody your investments. You can learn more about our commitment to security in our other blog post about Why You Should Trust Double. We want you to feel confident and secure when investing with Double.
 
Example UI: Choosing a Strategy
 
Here is Wealthfront’s UI as of Jan 2025 to choose a strategy within their Automated Investment Account.
 

 
At Double we offer a much broader array of Strategy choices compared to Wealthfront’s 3 portfolios and risk score selection.

 
Our categories help you sort through the noise by filtering to Classic Direct Indexes, Risky Business, Sector Specific, Factor Specific, Smart Screens, Battle of the VCs or Boglehead Portfolios. You can also build your own strategies using our Research Screening Tools.
 
Table of Comparisons
 

 
In conclusion, while Wealthfront has its merits, here at Double we believe you should choose us for our low fees, more choices and customizations and advanced tax optimization. Sign Up today and experience the future of investing.